Automation Rules

Automation rules let Reactor take action automatically when a condition is met. Rules run in the background and can trigger brief creation, scheduling changes, or alerts.

Rule structure

Each rule has:

• A trigger type -- what condition activates the rule
• A threshold -- the numeric value at which the trigger fires
• An action type -- what Reactor does when triggered
• An action config -- parameters for the action

Trigger types

Trigger	Description
engagement_threshold	A post's engagement rate crosses a defined value
topic_velocity	A topic is being searched or referenced at an accelerating rate
posting_gap	No content has been published for N days on a platform
conversion_rate	A funnel's conversion rate drops below a threshold

Action types

Action	Description
create_brief	Automatically create a brief with the specified topic and platform
pause_platform	Stop publishing to a platform until manually re-enabled
alert	Send a notification (webhook or in-app)
reschedule	Move a scheduled post to a different time

Creating a rule

Via MCP

{
  "tool": "create_automation_rule",
  "arguments": {
    "name": "Revive top performers",
    "triggerType": "engagement_threshold",
    "triggerConfig": {
      "threshold": 0.05,
      "comparison": "above",
      "platform": "linkedin"
    },
    "actionType": "create_brief",
    "actionConfig": {
      "topic": "Follow-up on high-engagement post",
      "platform": "linkedin",
      "angle": "Expand on the key insight from the top performer"
    }
  }
}

Via UI

Go to Analytics > Automation (coming soon in a future release) or use the MCP tool.

Listing rules

{
  "tool": "list_automation_rules",
  "arguments": {}
}

Returns all active and inactive rules for the workspace.

Rule evaluation

Rules are evaluated hourly as part of the analytics sync cycle. There is no real-time trigger evaluation -- the maximum latency between a condition being met and the action firing is approximately one hour.

Use cases

Always-on content machine: Create a rule that fires a new brief whenever there has been no post on LinkedIn in the last 3 days. This ensures your content cadence never stalls.

Amplify what works: Fire a create-brief action whenever a post exceeds 5% engagement rate on X. The brief topic is the same subject so you can expand it into a longer piece.

Protect your metrics: Set a conversion rate threshold that triggers an alert if your funnel drops below 2%, so you can investigate before it becomes a bigger problem.