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Analytics funnels

Funnels track multi-step conversion paths from content to goal completion, for example: LinkedIn post visit > website session > pricing page > signup.

:::note Currently hidden Funnels are not part of the current analytics navigation; the funnels page redirects to the analytics overview. There is no funnel management in the UI or over MCP right now. The concepts below describe attribution that still applies today. :::

Attribution that powers funnels​

Funnel-style analysis in Reactor rests on the utm_content parameter, which links a specific piece of content to sessions in your web analytics platform (GA4, Plausible, or Matomo). Reactor tags published links automatically, so per-content session attribution works today on the Web tab regardless of funnels being hidden. See UTM tracking.

Automation rules that respond to metric thresholds remain manageable over MCP.