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Analytics Funnels

Funnels let you track multi-step conversion paths from content to goal completion.

What funnels measure​

A funnel defines a sequence of steps you want a user to complete after interacting with your content. Reactor tracks how many users complete each step and where they drop off.

Example funnel: LinkedIn post visit > website session > pricing page > signup

Creating a funnel​

Funnels are created via the MCP tool (UI builder coming soon):

{
  "tool": "create_funnel",
  "arguments": {
    "name": "Content to Signup",
    "steps": [
      { "name": "Social post click", "event": "utm_content_visit" },
      { "name": "Pricing page", "url_contains": "/pricing" },
      { "name": "Signup", "event": "goal_signup" }
    ]
  }
}

Steps are matched using UTM data from your analytics integration (GA4 or Plausible).

Funnel results​

Once a funnel is defined, Reactor queries your analytics data to populate conversion rates per step. Results are available on the analytics funnels page and via MCP.

Funnel data shows:

  • Entry count (how many users started the funnel)
  • Per-step completion count
  • Per-step drop-off rate
  • Overall conversion rate (step 1 to last step)

Funnel attribution​

Funnels use the utm_content parameter to link content items to funnel entries. This requires UTM-tagged links in your content. See UTM Tracking for setup.

Limitations​

  • Funnel matching depends on event data available in your connected analytics platform
  • Cross-device funnel completion is not tracked
  • Funnels require at least 7 days of historical data to produce meaningful results