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Analytics overview

Analytics is organized into tabs: Overview, Social, Content, Web, Search, Email, and Insights. Overview is the cross-channel summary; each other tab is the home for one slice of the data.

One convention applies everywhere: period metrics count only what happened in the period. A KPI for the last 30 days is the sum of per-day changes in those 30 days (not a lifetime snapshot), and chart totals match the headline number above them.

Overview tab​

The landing tab aggregates every connected source:

  • A KPI strip across all channels (impressions, engagements, engagement rate, published posts in the period)
  • Per-platform breakdown cards that link into the Social tab's deep dives
  • Website traffic from your connected web source
  • A top content table, ranked by engagement
  • The insights panel with AI-generated observations (see Insights)

Use the period picker (7 / 30 / 90 days or a custom range) and the Compare toggle for a side-by-side with the prior equivalent period.

Social tab​

Aggregate metrics across every connected social integration, with a per-platform filter and per-platform deep-dive pages for X, LinkedIn, and Discord. Covered in Social.

Content tab​

Performance by piece: every published item with its per-platform metrics, so you can see which content works regardless of where it ran. Click through to a per-post detail page for the full engagement history.

Web tab​

Website sessions, users, pageviews, and bounce rate from GA4, Plausible, or Matomo, with a traffic time series and the UTM content attribution table that links sessions back to specific Reactor pieces. When several web sources are connected, headline numbers come from one primary source (GA4 first, then Plausible, then Matomo). The GA4 deep-dive page has the full breakdown.

Search tab​

Google Search Console data: clicks, impressions, CTR, and average position, plus top queries, top pages, and computed keyword opportunities: queries where you rank on page 1 (position 3-10) with CTR below 3% and impressions above 50, where a better title or meta description could lift clicks without a ranking change.

Email tab​

Newsletter performance from your connected email source (Beehiiv, HubSpot): open rate and click rate trends and a per-issue table.

Insights tab​

AI-generated observations across all of it: top performers, posting-time patterns, topic clusters, decay alerts. See Content insights.

Syncing data​

Analytics data syncs hourly from all connected sources (GSC daily, since Google delays the data itself). Trigger a manual sync from a source's Integrations page or with the sync_analytics MCP tool; last-sync time shows per source.