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Analytics Overview

The analytics dashboard gives you a consolidated view of how your content is performing across every channel and data source.

Dashboard sections​

Content performance​

The main KPI strip shows aggregate metrics across all channels:

  • Total impressions
  • Total engagements
  • Average engagement rate
  • Total reach
  • Published posts in the period

These aggregate across all connected channels (X, LinkedIn, Discord, email).

Platform breakdown​

Below the KPI strip, performance is broken down per platform. Each platform card shows total posts, impressions, and engagement rate for the period.

Click any platform card to go to the platform deep-dive.

Website traffic​

If you have connected Google Analytics, Plausible, or Matomo, website sessions and pageviews are shown in the traffic section with a time-series chart.

Top content​

The top content table lists your best-performing posts by engagement rate, with links to the source content item so you can analyze what worked.

Content insights​

The insights panel surfaces AI-generated observations about your content performance: top performers, posting time patterns, topic clusters, engagement decay alerts, and strategic suggestions. Each insight can be dismissed or acted on.

Period selection​

Use the period picker in the top right to change the date range. Available presets: 7 days, 30 days, 90 days. You can also enter a custom date range.

Enable the Compare toggle to show a side-by-side comparison with the prior equivalent period.

Syncing data​

Analytics data is synced hourly from all connected data sources. You can trigger a manual sync from Settings > Data Sources or by calling the sync_analytics MCP tool.

Last sync time is shown per data source in Settings > Data Sources.