Social
The Social tab aggregates every connected social integration into one view, with a per-platform filter and deep-dive pages per platform.
(Older versions of Reactor called this tab "Platforms". Web, search, and email analytics now live on their own tabs; see the analytics overview.)
The Social tab
- Aggregate KPIs across all social channels for the period: impressions, engagements, engagement rate
- A platform filter to isolate one channel
- Engagement over time, where chart totals match the headline KPIs (period metrics count only what happened in the period)
- Top posts across channels
- Links into each platform's deep dive
Deep dives
Each connected platform has a dedicated page under the Social tab.
X (Twitter)
KPIs: Total impressions, total engagements, average engagement rate, total likes, total retweets
Engagement over time: Line chart of impressions and engagements per day
Best days to post: Bar chart of average engagement rate by day of week, based on your historical data
Top tweets: Your best-performing tweets in the period, ranked by engagement rate, with impression and like counts
LinkedIn
KPIs: Total impressions, total engagements, average engagement rate, total reactions, total comments, total shares
Engagement over time: Line chart with impressions and engagements
Best days to post: Bar chart of average engagement rate by day of week
Top posts: Table of top posts ranked by engagement rate
Discord
Message activity, reaction counts, and top announcements by engagement.
Where the rest went
- Website analytics (GA4, Plausible, Matomo): the Web tab
- Google Search Console: the Search tab
- Newsletter performance: the Email tab
All are described in the analytics overview.