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Platform Deep Dives

Each connected channel has a dedicated analytics page with platform-specific metrics.

Access platform deep dives from Analytics > Platforms in the sidebar.

X (Twitter)​

The X analytics page shows:

KPIs: Total impressions, total engagements, average engagement rate, total likes, total retweets

Engagement over time: Line chart of impressions and engagements per day

Best days to post: Bar chart of average engagement rate by day of week, based on your historical data

Top tweets: Table of your best-performing tweets in the period, ranked by engagement rate, with impression and like counts

LinkedIn​

The LinkedIn analytics page shows:

KPIs: Total impressions, total engagements, average engagement rate, total reactions, total comments, total shares

Engagement over time: Line chart with impressions and engagements

Best days to post: Bar chart of average engagement rate by day of week

Top posts: Table of top posts ranked by engagement rate

Website (GA4 and Plausible and Matomo)​

The web analytics page shows:

KPIs: Total sessions, total users, average bounce rate, total pageviews

Traffic over time: Line chart of sessions and pageviews per day

UTM content attribution: Table showing which Reactor content pieces are driving the most traffic, via utm_content parameter matching

Top traffic sources: Breakdown by source/medium

Google Search Console​

The GSC page shows:

KPIs: Total clicks, total impressions, average CTR, average position

Top queries: Table of search queries sorted by impressions, with clicks, CTR, and position

Top pages: Table of your best-ranking pages

Keyword opportunities: Computed list of queries where you rank on page 1 (position 3-10) with CTR below 3% and impressions above 50. These are queries where a better title or meta description could increase clicks without needing to improve the ranking itself.

Email (Beehiiv and ConvertKit)​

The email analytics page shows:

KPIs: Average open rate, average click rate, total delivered, total unsubscribes, total bounces

Performance over time: Line chart of open rate and click rate per day, with reference lines at 20% (industry avg open rate) and 2.5% (industry avg click rate)

Per-newsletter table: Each issue with its open rate, click rate, and delivered count. Open rates are color-coded: green above 25%, neutral 15-25%, red below 15%

Discord​

The Discord analytics page shows message activity, reaction counts, and top announcements by engagement.

The Platforms landing page shows a grid of all connected platforms. Click any platform to go to its deep dive. Platforms with no connected data source are shown but link to the connection setup page.